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Influencer Recruitment
Identify the influencers who can create matching content for your target audience, and determine their value.
Influencer marketing is a type of marketing that focuses on working with influencers and KOLs across multiple social media sites to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, brands instead pay influencers to get out the word for you. Influencer marketing usually leads to a higher ROI compared to more traditional advertising.
Influencers come with three core values: credibility, expertise in their niches, and social influence. They are trustworthy to their fans and audience, usually have expert knowledge on a specific subject, and know how to influence the behavior of people and change the opinions of others, which subsequently influence brand awareness and purchase intentions.
As brands start to look at influencer marketing as part of the sales funnel, they’re also looking for a better way to select influencers, to determine their value, to set up a partnership contract, to measure their performance, to optimize the marketing campaigns and to pay the influencers. ZBANX Partnership makes all these simple.
ZBANX Partnership offers the resources and tools to make influencer marketing simple and successful.
Identify the influencers who can create matching content for your target audience, and determine their value.
Communicate your aims with influencers and set up a marketing campaign with them. You can negotiate the commission with them based on the sales and promotion they drive for your brand.
Provide free product samples, market analysis or marketing creatives to influencers to help them produce high-quality content that leads to more web traffic for your business.
ZBANX Partnership includes a fully custom built tracking system that tracks clicks and conversions to optimize the marketing campaign. ZBANX will pay the influencer according to your contract after the campaign is finished.
According to the most recent research into the industry, over 80% of brands are using influencer marketing to drive sales.
You need to define the target audience for your product and service, and look for the influencers whose followers match with your target audience. Paying extra budget for the irrelevant followers is not a smart decision.
Passion: ZBANX values a good influencer who is a passionate influencer, someone who truly cares about their vertical. We can trust that an influencer who is passionate will take the time to learn what collaborating brand is and share more with the audiences.
Mind of marketing: Good influencers don’t just take payment and post simple content , they also need to know how to market in various captivating forms like videos, genuine reviews, creative posts and many more.
Authority: Good influencers in social media are people who have built a reputation for their knowledge and expertise on a specific topic. They make regular posts about that topic on their preferred social media channels and keep up with the consistency.
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