Influencer Marketing

Influencer Marketing

Influencer marketing is a type of marketing that focuses on working with influencers and KOLs across multiple social media sites to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, brands instead pay influencers to get out the word for you. Influencer marketing usually leads to a higher ROI compared to more traditional advertising.

The Core Value of Influencers

The Core Value of Influencers

Influencers come with three core values: credibility, expertise in their niches, and social influence. They are trustworthy to their fans and audience, usually have expert knowledge on a specific subject, and know how to influence the behavior of people and change the opinions of others, which subsequently influence brand awareness and purchase intentions.

As brands start to look at influencer marketing as part of the sales funnel, they’re also looking for a better way to select influencers, to determine their value, to set up a partnership contract, to measure their performance, to optimize the marketing campaigns and to pay the influencers. ZBANX Partnership makes all these simple.

Four Steps to Influencer Marketing

ZBANX Partnership offers the resources and tools to make influencer marketing simple and successful.

Influencer Recruitment
01

Influencer Recruitment

Identify the influencers who can create matching content for your target audience, and determine their value.

Launch a marketing campaign
02

Launch a marketing campaign

Communicate your aims with influencers and set up a marketing campaign with them. You can negotiate the commission with them based on the sales and promotion they drive for your brand.

Provide Marketing Support
03

Provide Marketing Support

Provide free product samples, market analysis or marketing creatives to influencers to help them produce high-quality content that leads to more web traffic for your business.

Measure the performance & pay
04

Measure the performance & pay

ZBANX Partnership includes a fully custom built tracking system that tracks clicks and conversions to optimize the marketing campaign. ZBANX will pay the influencer according to your contract after the campaign is finished.

Influencer Marketing FAQs

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