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Review Partner Recruitment
Identify the partners who can create matching product review articles or videos for your target audience, and determine their value.
Product reviews are an essential part of an online store’s branding and marketing. Review marketing is a tactic that allows you as the business owner to take control of your online reviews. It builds your online reputation and uses social proof to drive more business.
ZBANX Partnership offers the resources and tools to make review marketing simple and successful.
Identify the partners who can create matching product review articles or videos for your target audience, and determine their value.
Communicate your aims with review partners and set up a marketing campaign with them. You can negotiate the commission with them based on the sales and promotion they drive for your brand.
Provide free product samples, market analysis or marketing creatives to help partners generate high-quality product review content that leads to more web traffic for your business.
ZBANX Partnership includes a fully custom-built tracking system that tracks clicks and conversions of your review content to optimize the marketing campaign. Merchants can review and adjust marketing campaigns according to these feedbacks from ZBANX platform to optimise the partners’ performance.
1. Genuine written reviews with authentic pictures or video contents make a higher impression on over 70% of customers than just star rating;
2. Half portion of people look for quantity of reviews when judging a business;
3. The recency of the product review also counts, in some cases, reviews older than 3 months are not relevant to the majority of the customers.
Generally these types of websites will contain three or more products within a certain niche. They will then give you a brief introduction to each product, a review of the product's performance and then usually a star rating out of five. Each of these products will usually be ranked in order and all will contain links to either a personalized landing page or direct to the merchant.
Pay attention to your star rating, your review quantity, review quality & review recency. You should perform a review and reputation management audit and analyse your best and worst reviews. Start to collect potential reviewers, including customers who just made a purchase, or independent professional reviewers who accept your product sample to make an honest review. Send them emails to ask for reviews, follow up and be consistent.
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